Websites & Digital Marketing
Websites, Video Production, & Email Marketing
Mosaic Diagnostics
Website copywriting and videography.
Renewed Collective Natural Skincare
Copy and Website Design.
Visit Liberty Missouri
Copy, photography and blog content.
Ghostwritten Blog + Video
I ghostwrote this blog for Dr. Jean Lawrence and produced the video.
Email Mktg & Workshop Promo
Managed email marketing and workshop promotion for Great Plains Labs.
Email Mktg & Speaker Promo
I contracted the speakers, managed the webinars and boosted attendance through email marketing.
City of Riverside Newsletter
I maintain the City of Riverside's website and oversee its email campaigns.
KC Bar & Restaurant Guide
I created this online restaurant directory and wrote 70+ blog posts to attract 20,000 in monthly traffic within two years.
Logo & Website
I created this site and logo for Distinctive Timber, a provider of exotic wood for homes and interiors.
LinkedIn PowerPoint Presentation
Here is a presentation I gave to coach the sales reps at Great Plains Labs on how to use social media to meet their sales quotas.
Chief Medical Officer Promo
Dr. Brian Barash shares the importance of creating a safe space for patients to heal.
Project Perservance Hall of Fame Reel
I hired KCPT to help me produce this sizzle reel for Assurant Employee Benefits.
PUBLIC RELATIONS PORTFOLIO
News Release Writing and Story Placement
Complete Health Partners
The news release I wrote for Complete Health Partners was picked up word for word in the Tennessean. This is the news release I wrote for the opening of Complete Health Partners' third location.
Project Perseverance Campaign & News Coverage
Assurant Employee Benefits
To create national recognition of the work Assurant was doing helping people through disability insurance, I created the Perseverance Hall of Fame. J.R. Martinez from Dancing with the Stars was inducted into the first year of the program, which attracted headlines and community goodwill. This is the national news release I wrote and the video I produced with the crew at KCPT public television.
Movie Theatre Advertising
Are You in a Dark Place?
Created a movie theatre advertising campaign and landing page to increase phone calls and appointments from people experiencing depression. The campaign resulted in 6,000 page views, 200 website hits, and 300 phone calls per month to Signature Psychiatric Hospital's intake department.
Sizzle Reel and Email Announcement
Mosaic Diagnostic, formerly Great Plains Laboratory
How do you take a family-owned Midwest laboratory and transform it into the second-largest functional medicine lab in the world? Through meticulous planning, preparation, and execution. See email announcement and marketing plan.
The Birth of the Grandview Arts Council
Infusing a City with Art
The mayor of Grandview hired me to start an arts council to help balance Grandview's industrial vibe. I created the Art Council's logo and bylaws and recruited its first members. We coordinated the first outdoor City art exhibit featuring Kansas City sculptor STRETCH.
Event Spokesperson
Signature Psychiatric Hospital
This is one example of my ability to pitch the story, land the coverage, and serve as a company spokesperson. See the interview with anchor Mark Alford on Fox 4.
Story Placements & Infographics
Assurant Employee Benefits
I wrote and created this story and infographic for Assurant - A Financial Guide to Sleeping Through the Night. It was picked up by media outlets nationally. And I placed this feature on new technology at Mail Print in the Kansas City Business Journal.
COPYWRITING PORTFOLIO
Examples of Communications Plans, Copy & Execution
Advertising: Behavioral Health Senior Program Launch
Signature Psychiatric Hospital
I helped launch Silver Linings for Seniors program via a consumer magazine ad series in Northland Magazine, which in addition to overseeing liaison visits to nursing homes, kept the unit at capacity.
Rack Card: Outpatient Behaviorial Health
Signature Psychiatric Hospital
I helped advertise Signature Psychiatric Hospital's Intensive Outpatient Program for Teenagers struggling with anxiety and depression. This rack card was instrumental in gaining referrals from school systems and area counselors.
Fundraising Copy & Creative
KC Healthy Kids
I worked with KC Healthy Kids to develop the fall appeal campaign messaging and creative. The campaign consisted of a series of three direct mail pieces and eight emails leading to a landing page. Here is the first postcard, appeal letter, and thank you postcard.
Strategic Planning
Signature Psychiatric Hospial
Led the writing of this strategic plan with the executive leadership team, which set the framework to grow the hospital from $2 to $8 million in less than 3 years. Acadia purchased SPH (part of Centerpointe Hospital) for top dollar in 2022.
Social Media
I've managed the social media channels for dozens of businesses and individuals, including Premier Integrative Health, Evolve Wellness, Wellness Whisperer Podcast, and Mosaic Diagnostics.
Check out some of my posts below, and feel free to ask to see my content plans, calendars, and digital reports.
